Art Direction - Branding - Illustration - Product Photography
GolfSurf
GolfSurf is focused on creating products by getting inspiration from both the golfing community and the surfing community. Taking that into consideration, I developed the identity as an ode to the yin and yang philosophy: All things exist as inseparable and contradictory opposites. The flags in the negative space represent a couple of things. A golf pin at the hole and also the Golf Maritime flag. Maritime flags are used at sea for communication between ships.